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Doing A Tax Season Promotion?
Tired Of Giving Away Calendars?
Are your ready for a year end accounting and tax promotion that will keep your name in front of your clients and prospects all year long ... year after year, and be passed on from mother to daughter, and from neighbor to neighbor?
The numbers are in,
and cookbooks win - hands down!
and cookbooks win - hands down!
HOLIDAY GIFTS
Branded With Your Name!
Your Bio & Contact Info!
Retain Clients
Send copies to all of your clients.
Build your brand and improve retention with your own
unique local promotion!
Order Yours Today.
It's the holiday season and tax marketing time is rearing it's ugly head. What are you going to do to break through the clutter of advertisements that your competitors are throwing out? Want something special? Take a look at these statistics:
Not YOUR prospects! How many tax tips do your clients hang onto? Ever seen a tax tip stick around for more than five minutes? This is a cookbook chock full of delicious recipes that your clients will love. My wife has cookbooks from before we got married. I do too. Cookbooks last!
For starters, the audience for cookbooks is primarily composed of higher income and higher net worth individuals, the very kind of client most accountants are looking for.
Secondly, cookbooks are kept on hand and referred to for years. The average cookbook life is over twenty years. Cookbooks are handed down through generations of cooks. Your cost per impression can be less than $0.05
Thirdly, it's unique. It's the kind of promotion that gets attention and gets you remembered. It's got a unique name with a direct "tie-in" to your line of work. What other profession has a nickname that refers to a food item?
It's branded with your name and your practice name and your practice address, and even has your bio on the back! Your name will be in front of your prospects and clients year in and year out for year after year. There's a lot of years of use in a cookbook. (And yes, I got to use the word "year" a lot in those two sentences.)
Okay, are you sitting down? 101. That's right, 101 different ways to prepare and serve beans. Beans of all sizes and shapes, all molecular persuasions, and all flavors. We even allowed some things in that were merely referred to as "beans," 'cause we thought the recipe was so good.
How did you pick the recipes?
"Dearly Beloved" (my dear Wife) of course, and her sweet daughter. Have you ever seen them covered in flour? You'll know they can run a kitchen! We received recipe contributions from all sorts of folks who heard about our project. We even got recipes from the folks at the "Old Farmers Almanac." Now, ain't that a hoot!
Ah, you've come to the right place. But, if you want a version where the innards is customized to fit your unique needs and desires, we can do it.
It can take up to three weeks for your books to be printed and delivered after you approve the cover artwork. So if you want your recipe in the book, we'll need a few days to yank my Grandma Ward's favorite pickled lima bean recipe out so you can be famous. She may have been one of my two favorite Grandma's, but this cookbook is all about you, isn't it?
We can also re-design the cover to fit your practice, include your logo or product name throughout the existing text, or even brand every page of a book. But, that will take a bit of reformatting and customization, so get in touch with us a soon as possible. Oh yeah, there's no extra cost if you order at least 500.
Want over 1,000 books? Email me (using the contact form at Secrets of Marketing Accounting Services) or call me (see the phone number down below) and we'll set up a special order form for you.
Branded books expand your reach and provide a long-lasting memory of your product or service long after the promotion is over. Everyone loves books - especially cookbooks. And, they can be used for a lifetime!
And, in addition to giving you four cool looking primary colors to choose from for your cover, here's a few bonuses I'll throw in to sweeten the deal.
A complete outline of free and low cost ways to get your book noticed and get you in the press. Multiple distribution ideas and timelines.
It's easy to get all excited about getting your cookbook out and getting a lot of buzz in the market about how great it is and forget all about the important part - you are actually trying to market your practice!
If you don't keep that in mind, a lot of folks will wind up with a cute little novelty, and you won't get any more than the three new clients you would already be expecting. You'll be stuck with a garage full of cookbooks and no one interested in them... and that's depressing.
Just as you need a marketing plan for your practice, you will also need a marketing plan for your cookbook - in order to leverage its potential. Hoping for a New York Times review is nice, but not likely. You need to discover where your prospects are and make a plan of attack to reach them.
That includes postcards, affinity programs, cause marketing programs, newsletters, email campaigns, press releases, and posters. Just like a retail store, you've got to get your book in front of the public. This marketing plan will outline everything you need to do to get started.
Take this art to your local printer and start your own postcard marketing campaign. Have it printed with your own "QR Code and/or URL" and send prospects to your online newsletter subscription form as part of a two-step process to collect names, along with snail mail and email addresses of folks who want your cookbook.
Once at your website, your prospects will gladly give up their mailing address in order to get the free cookbook. You wind up with both a physical mailing address, and a double opt-in confirmed email address.
Stretch your marketing dollars by implementing a postcard marketing campaign. A postcard mailing campaign allows you to take baby steps and test the market, because they can be produced and sent in small quantities before committing to a full-blown marketing campaign.
Production and processing of postcards is fast. It only takes a matter of a few days let your prospects know about your cookkbook. Postcards don't require extra equipment or special services. While you can order cards in mass quantity online, you can also easily churn out 50 or 100 a day with almost any computer / printer set up.
What, you don't have an email newsletter marketing system for that email address you just gathered? Okay, here's a FREE account for you until you get your own.
You can send up to 5,000 email newsletters a month until you are ready to get your own system.
You can use it to increase Your Sales Conversion. Research indicates that it takes the average shopper up to nine contacts before they'll start to make a buying decision.
Staying in touch will help you with client retention. Getting new customers is hard work, and it's really expensive. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Email marketing costs are the lowest of any marketing costs anywhere. Period. And, your email campign account comes FREE with your book order.
Capture prospects names and email addresses with this good looking and powerful "Squeeze" page. Add as many variables as you like, name, address, phone number and, of course, their email address.
Capture their information with a promise to actually send them a copy of your book. Get a confirmed email address BEFORE sending your cookbook to the matching physical address. Follow up with email, direct mail and even phone calls.
Simply edit the text of the web page and load it to your own website. Or, if you're like me, have your webmaster do it.
Your cookbook "story" can get you in journals, magazines, blogs, podcasts, and other local publications. Publicity you can't get unless you tell your story.
Press release distribution is fairly inexpensive. Especially when compared with paid advertising, press release distribution is almost always the more affordable option.
The novelty of an accountant with a cookbook will win consumer mindshare. The unique aspects of a cookbook will gain the attention of journalists, who will over time, start to trust you more and give you more media coverage.
Good press releases can spread far and wide. Major media outlets get a significant percentage of their stories from local media outlets throughout the world. That's how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.
You'll get more clients. With today's online press releases, the media is no longer the only audience you're writing for. 80 million people get their news online every day. Many of these people are your customers. That doesn't mean you should turn your press release into an advertisement.
Use "Guest Blogging" articles as a way to build relationships with local "influentials" and build relationships that will develop into networking opportunities
Submitting your articles to the local neighborhood newspapers and allowing editors to use their own "byline" is a powerful way to earn an implied endorsement.
Pre-written content allows you to instantly and expertly respond to requests for more information.
Generate interest in the history of beans as a staple, how they have been used throughout the centuries, and talk about ethnic dishes that are popular today.
Want to use your cookbooks as part of an "affinity" or "cause related" marketing program? Take this art down to your local poster printer and create a few posters for the PTA, church or exempt organization you're partnering with. Let them sell your cookbook and keep the proceeds.
You'll get targeted distribution among a group with a particular affinity or relationship, and a fantastic opportunity for good local publicity.
Poster art comes as industry standard PSD type files that you can easily customize with your own practice detail.
- The average home contains 15 cookbooks
- Three out of ten women and one out of ten men collect cookbooks
- People who collect cookbooks are more mature, in the 45 to 64 age range
- People who collect cookbooks are more affluent, with a average income in excess of $65,000
- 82% of cookbook recipients remember the advertiser
- 54% of cookbook recipients are more prone to do business with the advertiser
- 75% of cookbook recipients keep the cookbook for personal use
- 62% of the cookbook recipients who do not keep the cookbook, pass it on to a relative or friend
- A cookbook is the third best selling book in the world (after the bible and the dictionary)
Who Wants Another Tax Tip?
Not YOUR prospects! How many tax tips do your clients hang onto? Ever seen a tax tip stick around for more than five minutes? This is a cookbook chock full of delicious recipes that your clients will love. My wife has cookbooks from before we got married. I do too. Cookbooks last!
Why choose cookbooks for promotions?
For starters, the audience for cookbooks is primarily composed of higher income and higher net worth individuals, the very kind of client most accountants are looking for.Secondly, cookbooks are kept on hand and referred to for years. The average cookbook life is over twenty years. Cookbooks are handed down through generations of cooks. Your cost per impression can be less than $0.05
Thirdly, it's unique. It's the kind of promotion that gets attention and gets you remembered. It's got a unique name with a direct "tie-in" to your line of work. What other profession has a nickname that refers to a food item?
What makes it special for me?
It's branded with your name and your practice name and your practice address, and even has your bio on the back! Your name will be in front of your prospects and clients year in and year out for year after year. There's a lot of years of use in a cookbook. (And yes, I got to use the word "year" a lot in those two sentences.)
How many recipes are there in the book?
Okay, are you sitting down? 101. That's right, 101 different ways to prepare and serve beans. Beans of all sizes and shapes, all molecular persuasions, and all flavors. We even allowed some things in that were merely referred to as "beans," 'cause we thought the recipe was so good.
How did you pick the recipes?
Who was the taste tester?
"Dearly Beloved" (my dear Wife) of course, and her sweet daughter. Have you ever seen them covered in flour? You'll know they can run a kitchen! We received recipe contributions from all sorts of folks who heard about our project. We even got recipes from the folks at the "Old Farmers Almanac." Now, ain't that a hoot!
What if I have a favorite recipe that I want included in the book?
Ah, you've come to the right place. But, if you want a version where the innards is customized to fit your unique needs and desires, we can do it.
It can take up to three weeks for your books to be printed and delivered after you approve the cover artwork. So if you want your recipe in the book, we'll need a few days to yank my Grandma Ward's favorite pickled lima bean recipe out so you can be famous. She may have been one of my two favorite Grandma's, but this cookbook is all about you, isn't it?
We can also re-design the cover to fit your practice, include your logo or product name throughout the existing text, or even brand every page of a book. But, that will take a bit of reformatting and customization, so get in touch with us a soon as possible. Oh yeah, there's no extra cost if you order at least 500.
Want over 1,000 books? Email me (using the contact form at Secrets of Marketing Accounting Services) or call me (see the phone number down below) and we'll set up a special order form for you.
Branded books expand your reach and provide a long-lasting memory of your product or service long after the promotion is over. Everyone loves books - especially cookbooks. And, they can be used for a lifetime!
And, in addition to giving you four cool looking primary colors to choose from for your cover, here's a few bonuses I'll throw in to sweeten the deal.
Bonus #1 - Complete Local Book Marketing Plan ($27 Value)
A complete outline of free and low cost ways to get your book noticed and get you in the press. Multiple distribution ideas and timelines.
It's easy to get all excited about getting your cookbook out and getting a lot of buzz in the market about how great it is and forget all about the important part - you are actually trying to market your practice!
If you don't keep that in mind, a lot of folks will wind up with a cute little novelty, and you won't get any more than the three new clients you would already be expecting. You'll be stuck with a garage full of cookbooks and no one interested in them... and that's depressing.
Just as you need a marketing plan for your practice, you will also need a marketing plan for your cookbook - in order to leverage its potential. Hoping for a New York Times review is nice, but not likely. You need to discover where your prospects are and make a plan of attack to reach them.
That includes postcards, affinity programs, cause marketing programs, newsletters, email campaigns, press releases, and posters. Just like a retail store, you've got to get your book in front of the public. This marketing plan will outline everything you need to do to get started.
Bonus #2 - Postcard Art You Can Take To Your Printer ($47 Value)
Take this art to your local printer and start your own postcard marketing campaign. Have it printed with your own "QR Code and/or URL" and send prospects to your online newsletter subscription form as part of a two-step process to collect names, along with snail mail and email addresses of folks who want your cookbook.
Once at your website, your prospects will gladly give up their mailing address in order to get the free cookbook. You wind up with both a physical mailing address, and a double opt-in confirmed email address.
Stretch your marketing dollars by implementing a postcard marketing campaign. A postcard mailing campaign allows you to take baby steps and test the market, because they can be produced and sent in small quantities before committing to a full-blown marketing campaign.
Production and processing of postcards is fast. It only takes a matter of a few days let your prospects know about your cookkbook. Postcards don't require extra equipment or special services. While you can order cards in mass quantity online, you can also easily churn out 50 or 100 a day with almost any computer / printer set up.
Kirk, I love this idea. It's will tie in perfectly with my postcard mailings for tax season!Linda C., Detroit, MI
Bonus #3 - Your own free email marketing campaign account. ($17 Monthly Value)
What, you don't have an email newsletter marketing system for that email address you just gathered? Okay, here's a FREE account for you until you get your own.
You can send up to 5,000 email newsletters a month until you are ready to get your own system.
You can use it to increase Your Sales Conversion. Research indicates that it takes the average shopper up to nine contacts before they'll start to make a buying decision.
Staying in touch will help you with client retention. Getting new customers is hard work, and it's really expensive. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Email marketing costs are the lowest of any marketing costs anywhere. Period. And, your email campign account comes FREE with your book order.
Kirk- unfortunately, I missed the call last week. I like the email program and also using the cookbook as a way to help charities raise funds. What is the cost for the books? I went to the website but I could not find a link that gave any price information.Ted W., Scottsdale, AZ
(Ted, the price is up on the site now. We were shopping for printers when the call was held.)
Bonus #4 - Free HTML/PHP Lead Generation Web Page ($87 Value)
Capture prospects names and email addresses with this good looking and powerful "Squeeze" page. Add as many variables as you like, name, address, phone number and, of course, their email address.
Capture their information with a promise to actually send them a copy of your book. Get a confirmed email address BEFORE sending your cookbook to the matching physical address. Follow up with email, direct mail and even phone calls.
Simply edit the text of the web page and load it to your own website. Or, if you're like me, have your webmaster do it.
This will be perfect as a lead generation tool for my tax season marketing. How soon can I get 1,000 books? I've already started planning distribution through local schools and PTA's.Richard L., Phoeniz, AZ
(Richard, We start printing and shipping Sept. 1, 2011. You're on the list!)
Bonus #5 - Three Pre-Written Press Releases To Get You FREE Publicity ($187 Value)
Your cookbook "story" can get you in journals, magazines, blogs, podcasts, and other local publications. Publicity you can't get unless you tell your story.
Press release distribution is fairly inexpensive. Especially when compared with paid advertising, press release distribution is almost always the more affordable option.
The novelty of an accountant with a cookbook will win consumer mindshare. The unique aspects of a cookbook will gain the attention of journalists, who will over time, start to trust you more and give you more media coverage.
Good press releases can spread far and wide. Major media outlets get a significant percentage of their stories from local media outlets throughout the world. That's how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.
You'll get more clients. With today's online press releases, the media is no longer the only audience you're writing for. 80 million people get their news online every day. Many of these people are your customers. That doesn't mean you should turn your press release into an advertisement.
Kirk,
What a wonderful marketing gimmick, an old bean-counter's bean recipes.Jim P., TN
Bonus #6 - Three Pre-Written Articles You Can "Guest Post" With Local Bloggers Or Local Newspapers ($167 Value)
Use "Guest Blogging" articles as a way to build relationships with local "influentials" and build relationships that will develop into networking opportunities
Submitting your articles to the local neighborhood newspapers and allowing editors to use their own "byline" is a powerful way to earn an implied endorsement.
Pre-written content allows you to instantly and expertly respond to requests for more information.
Generate interest in the history of beans as a staple, how they have been used throughout the centuries, and talk about ethnic dishes that are popular today.
Hi Kirk,
Happy to help. I love the cookbook idea. Bean counters giving recipes with beans, very clever.
Ironically, when I fell really behind on my taxes for three years because I was moving around a lot, the accountant I found who saved my butt, did partial trade for her services with some cooking lessons from me.
So, it seems that accounting and cooking do go hand in hand-Elizabeth
Bonus #7 - Poster Art You Can Take To Your Local Printer ($47 Value)
Want to use your cookbooks as part of an "affinity" or "cause related" marketing program? Take this art down to your local poster printer and create a few posters for the PTA, church or exempt organization you're partnering with. Let them sell your cookbook and keep the proceeds.
You'll get targeted distribution among a group with a particular affinity or relationship, and a fantastic opportunity for good local publicity.
Poster art comes as industry standard PSD type files that you can easily customize with your own practice detail.
I like the idea, especially the suggestion about using the cookbook as an email list building premium.
Another idea that I will throw out is this. Our local Chamber of Commerce puts together welcome bags for new business licensees and new move-ins to the community. The bags contain various advertising and premiums from participating Chamber members.
A cookbook rather than a pen or discount coupon would likely garner more attention from welcome bag recipients and be remembered longer than other premiums that are often given out.
It's a unique idea. I like it.Karl N., West Jordan, UT
What Are You Waiting For?
- Pick Your Price
- Books In Your Order
- Marketing Plan
- 4x6 Postcard Art
- 11x17 Poster Art
- HTML Squeeze Page
- Press Releases
- Pre-Written Articles
- Email Campaigner
- 3 Mo. FREE Trial
- Interior Branding
- Beginner
- $5.28Shipping $28
Total $556 - 100
- Advanced
- $3.83Shipping $88
Total $1,045 - 250
- Expert
- $2.51Shipping $137
Total $1,393 - 500
- Rainmaker
- $1.98Shipping $192
Total $2,175 - 1,000
